Income Quintiles

WHAT ARE INCOME QUINTILES?

Our additional variables support companies in making well-founded and data-based decisions. For example, the advanced economic data can be used for market and location analysis or sales planning. The income quintiles divide households into five classes according to their disposable household income at the national level. The distribution is such that there is an equal number of households in each class.

The first quintile represents the 20 % of households having the lowest income (on a national level), the fifth quintile represents the 20 % of households with the highest income (on a national level) in each area.

Country

The data Households by Income Quintiles comprises:

Two digit country code by ISO 3166
Administrative code / Postal code / Micro-code
Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
Population year average: total number
Population year average: per mill of country
Total number of households per Income Quintile: from 1st (lowest) Income Quintile up to 5th Income Quintile

Potential Business Applications

Quantify regional sales opportunities / market potentials
Focus on marketing activities locally
Formulate realistic and quantified objectives
Identify unused market potential
Restructure and optimize market and sales areas
Develop expansion strategies
Evaluate areas for strengths and weaknesses
Map marketing campaigns

KEY DIFFERENTIATORS

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating

100 % GDPR compliant

Discover More Advantages

• Postcode Level
• Administrative Area Level
• Small Area Level

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